About Us


My name is Joni, and I am the owner of Sparkling Cowgirl. I am a wife to the most supportive guy in the world, mother to three, and live in Minnesota.  My hobbies are showing horses, watching a good romance movie, and am a firm believer that leopard print is the perfect neutral.

As a mother of two daughters that showed all around events, it didn't take long to realize that showing was an expensive hobby. I opened Sparkling Cowgirl to offer show pads, apparel and accessories that anyone showing can afford.

Thank you for taking the time to get to know me a little bit. Your being here means more to me than you will ever know. Whether you are a first-time customer, a loyal long-term customer, or simply just window shopping, I am so glad you are here.



Showmanship jacket